Most stores that hit a plateau don’t actually have a traffic problem, but a messaging issue. Here’s how to find the exact words your customers already use, and convert more of the traffic you’ve got.

Most stores jump into paid ads before they’ve actually figured out whether ads are the right move yet. This breaks down what makes sense to run at each stage, from just starting to see traction through a genuine plateau, and what to avoid at each one.

Your store took off, then stalled somewhere between 5 and 30k a month. Before running another campaign, here’s how to actually diagnose what’s holding growth back, and what to fix first.